Privacy Policy

Last updated: June 12, 2025

About This Privacy Policy

Simplicity is a personal finance application developed and operated by CodeWithAli, a technology company founded by Ali Alibrahimi (CEO & Owner) and Hanif Palm (Co-Founder & COO). We are committed to providing you with powerful budgeting tools while maintaining the highest standards of data security and privacy protection.

Our Mission: To help you take control of your finances through innovative technology, backed by enterprise-grade security and complete transparency about how we handle your data.

What Data We Access and Why

Financial Data via Plaid
When you connect your bank accounts, we access the following information through our secure integration with Plaid Inc.:

Account Information:

  • Account names, types, and balances
  • Account numbers (encrypted and never stored in readable format)
  • Routing numbers for account identification
  • Account ownership verification

Transaction Data:

  • Transaction amounts, dates, and descriptions
  • Merchant information and categories
  • Transaction status (pending, posted, etc.)

Authentication Data:

  • Account verification tokens (not your banking passwords)
  • Connection status and last sync timestamps
Data We Create About You
  • Profile Information: Name, email address, and account preferences
  • Budget Data: Budget categories and financial goals you set
  • Usage Analytics: App usage patterns and feature preferences
  • Support Records: Customer support interactions
We Will NOT Have Access To:
  • Your online banking credentials
  • Your Social Security Number
  • Credit scores or credit reports
  • Investment account passwords
  • Any data unrelated to budgeting and expense tracking

How We Use Your Data

Primary Uses
  • Categorize and organize your transactions
  • Generate spending insights and budget recommendations
  • Provide account balances and spending alerts
  • Create personalized financial reports and trends
Secondary Uses
  • Improve app performance and user experience
  • Develop new features based on usage patterns
  • Ensure system security and prevent fraud
  • Provide customer support and troubleshooting
Data Minimization Principle

We only collect and process data that is directly necessary for providing our budgeting services.

We do NOT engage in:

  • Behavioral advertising or user profiling
  • Data mining for commercial purposes
  • Cross-platform tracking or data correlation
  • Unnecessary data collection or retention

How We Secure Your Data

Database Protection
  • All data stored in Supabase with enterprise-grade security
  • End-to-end encryption using AES-256 encryption
  • Database access restricted to authorized personnel only
  • Row-level security policies implemented
  • Regular automated backups with encryption at rest
Application Security
  • Two-factor authentication (2FA)
  • Session management with automatic timeout
  • API rate limiting and abuse prevention
  • Regular security audits and penetration testing
Encryption Standards
  • Data in Transit: TLS 1.3 encryption for all communications
  • Data at Rest: AES-256 encryption for all stored data
  • Financial Data: Additional encryption layer with rotating keys
  • Backup Data: Military-grade encryption standards
  • API Communications: End-to-end encryption with Plaid and all third parties

Third-Party Integrations

Plaid Inc. - Financial Data Provider

What they do: Securely connect your bank accounts to our app

Data Shared: Account information and transaction history

Security: Bank-level security, regulated by financial authorities

Access Model: Read-only access, cannot move money or make transactions

Supabase - Database Infrastructure

What they do: Secure cloud database hosting for your data

Data Stored: Encrypted user profiles and financial information

Security: SOC 2 Type II compliant, GDPR compliant

Location: Data centers with physical and digital security measures

We Never Share Your Data With:
  • Advertisers or marketing companies
  • Data brokers or analytics firms
  • Social media platforms
  • Any unauthorized third parties
  • Government agencies (except as required by law with proper warrants)

Your Rights and Data Control

Access and Portability
  • Download Your Data: Export all your financial data in standard formats
  • Account Transparency: View all data we have about you
  • Usage Logs: See when and how your data has been accessed
  • Third-Party Connections: Manage which services can access your data
Data Control Options
  • Granular Permissions: Choose which accounts to connect and sync
  • Data Refresh Control: Manage how often we sync your financial data
  • Feature Opt-out: Disable specific features that use your data
  • Communication Preferences: Control all marketing and notification settings
Data Deletion Process

Account Termination Process:

  • Disconnection from all linked bank accounts and credit cards
  • Revocation of third-party financial services (e.g., Plaid)
  • Removal of budget categories and financial planning data
  • Deletion of user financial data

Technical Implementation:

  • Automated purging from primary databases via scheduled jobs
  • Deletion from encrypted backup systems
  • Cloud storage secure deletion with vendor confirmation
  • Final system-wide data validation scan

Contact Information

Security Team

simplicity@codewithali.com

Response Time: Within 24 hours for security concerns

Emergency: Critical security issues receive immediate attention

Privacy Officers

Ali Alibrahimi
CEO & Owner

unfold@codewithali.com

Hanif Palm
COO & Co-Founder

privacy@codewithali.com

Our Commitment to You

At CodeWithAli, we understand that your financial data is among the most sensitive information you possess. We are committed to earning and maintaining your trust through:

  • Transparent Communication: Clear, honest explanations of our practices
  • Security Investment: Continuous improvement of our security infrastructure
  • User Empowerment: Giving you control over your data and privacy
  • Regulatory Excellence: Exceeding compliance requirements, not just meeting them
  • Innovation with Responsibility: Building powerful features without compromising security

Remember: You can withdraw your consent and delete your account at any time through your account settings.

This policy is effective as of June 12, 2025

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