We're Creating the Futureof Financial Wellness
Simplicity isn't just another app - it's the first true budgeting platform that actually helps you succeed financially. Built by people who understand the struggle, designed for people ready to win.
Our Mission: Real Budgetingfor Real People
We believe everyone deserves access to powerful financial tools that actually work. Simplicity is built on the principle that budgeting should be intuitive, insightful, and genuinely helpful - not just another list of past expenses.
Our platform combines cutting-edge technology with practical financial wisdom to create the first application that truly helps users budget, plan, and achieve their financial goals.
"The only app that actually helps you budget"
Built from personal experience with financial struggles, designed to solve the problems other apps ignore.
What Makes Simplicity Revolutionary
While other apps show you where your money went, we help you control where it's going. Here's how we're different:
Our Core Values
The principles that guide every decision we make
Every feature is built based on real user needs, not flashy trends
We solve actual financial problems, not create more complexity
Your financial data is sacred - we protect it with bank-level security
Advanced technology that serves users, not just impressive demos
Meet the Visionaries
The founders who turned personal financial struggles into innovative solutions
Financial Technology Innovator
After facing personal financial struggles and testing nearly every budgeting app, Ali realized the market lacked a true solution—one that empowers people to genuinely take control of their money. Driven by a passion for meaningful technology, Ali set out to create a budgeting platform that is intuitive, practical, and built to help people succeed financially—no matter their starting point.
Humanitarian & Helper
Hanif is the type of person who gives his last dollar to someone in need without a second thought. He's never cared about accumulating wealth for himself, his heart is enormous. When Ali shared his vision for Simplicity, Hanif didn't see a business opportunity; he saw a chance to help millions of people. For Hanif, success means watching users break free from financial stress, not seeing numbers in a bank account.
Why We Started Simplicity
After years of financial struggles and trying every "budgeting" app available, we realized a hard truth: they weren't actually budgeting apps at all.
What We Discovered
- Existing apps only showed past expenses - no real budgeting tools
- No way to see which specific card made which purchase
- Missing future planning and income tracking capabilities
- No calendar view of when financial events actually happen
Our Solution
- Built the first true budgeting platform with actual planning tools
- Created 3D card visualization for instant transaction recognition
- Developed comprehensive income tracking and future planning
- Integrated financial calendar showing when events actually occur
The Future of Personal Finance
We're not stopping at budgeting. Our vision is to become the complete financial ecosystem that empowers users to build lasting wealth and financial security.
Complete tax filing experience within Simplicity - like TurboTax, but connected to your budget
AI-powered system that finds unclaimed money, missed refunds, billing errors, and benefits you qualify for - most users discover $1,000+ in the first scan
Native iOS and Android apps with full feature parity and offline capabilities
Support for international banks and multi-currency budgeting for global users
Join the Financial Revolution
Be part of the movement that's changing how people think about money management. Experience the first true budgeting platform built by people who understand your struggles.
